About the product
- Purple Shampoo for Gray and Blonde Hair: Aveda Blue Malva Shampoo is a purple shampoo that neutralizes brassy tones over time in all hair colors, but especially gray and blonde hair. Adds silvery brightness.
- 95% Naturally Derived*: With blue malva and cornflower.
- Pure-Fume Aroma: Enjoy Blue Malvas fan-favorite aroma of certified organic ylang ylang, lemon, eucalyptus, and other pure flower and plant essences.
- How to Use: Massage onto wet hair. Lather and rinse. Follow with Blue Malva Color Conditioner.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. *Per ISO 16128 standard, from plants, non-petroleum minerals or water.
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