About the product
- Oat is the first ingredient in this scalp-soothing, strengthening, farm-fresh inspired shampoo infused with blackberry and quinoa protein to help protect color-treated and heat-styled hair from damage
- Blended to prevent breakage and color fade, these farm-to-shower fresh ingredients work together to help promote a healthy scalp environment while enhancing your hair\'s natural beauty
- Sulfate free shampoo, free from dyes and parabens, making it safe for all hair types including color treated hair
- We are inspired by nature; our oat is sourced from a small town mill where pride and quality go hand and hand
- Aveeno is a trusted household brand established in 1945 and is best known for its line of skin soothing products, where oat\'s natural soothing properties are put to work in body, face and scalp applications
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