About the product
- NEUTRALIZING PURPLE SHAMPOO: Enhance cool tones with cool purple pigments that enrich and enhance your color; this nourishing sulfate-free shampoo combats warm tones as it cleanses and protects
- STRONG, SMOOTH & SHINY HAIR: Velvet Flower Protein Complex helps correct cool colors, while 3D Bond Creation Technology helps build new hair bonds and strengthen the inner hair structure by up to 90%*
- COOL BLONDES: Suitable for use on lighter shades including platinum, ash, silver blonde and grey hair, use the cleansing shampoo as needed to help remove brassiness and neutralize yellow undertones
- EASY APPLICATION: Work the shampoo into wet hair, leave in for up to 2 minutes and rinse thoroughly; *for best results, use this hair repair treatment with BLONDME Cool Blondes Neutralizing Mask
- BLONDME CARE: BLONDME professional hair care system is truly dedicated to all the needs of diverse color treated and natural blonde hair types to maintain the most iconic blonde results
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