About the product
- Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown).
- No need to pre-lighten or bleach hair prior to application.
- Lifts hair 3-4 levels in one single step. Neutralizes brassiness.
- Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading.
- Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use.
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