About the product
- OUAI Fine Shampoo. Tired of saying "I'm fine"? Us too. This shampoo gently cleanses strands, adds weightless body, and reduces frizz. Strengthening keratin, nourishing biotin, and moisturizing chia seed turn the volume up on fine hair for a fuller, more voluminous look. It's the 'pick me up' your hair has been waiting for.
- OUAI Fine Conditioner. Fine hair's best friend. This nourishing conditioner formulated for fine hair types uses keratin, biotin, and chia seed oil to hydrate, strengthen, and boost volume without weighing hair down. So you can spend less time photoshopping your hair and more time living a "full life."
- OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
- Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly no glam squad needed.
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