About the product
- Paraben free purple shampoo helps prevent brassiness with biotin and silk extract
- Shampoo for color-treated blonde, platinum or highlighted hair
- Neutralizes yellow tones with purple pigment for natural salon look
- Free of parabens, silicones, and mineral oil
- Pro-V Color Adapt technology blends vitamins, antioxidants and super-hydrators to adapt to multi tonal hair needs
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