About the product
- Deep Hydration for Dry, Dehydrated, & Frizz-Prone Hair Gently cleanses & restores essential moisture to dry, brittle, color-treated, or chemically processed hair without stripping natural oils. Leaves strands soft, smooth, & visibly healthier after every wash while reducing frizz, static, & roughness
- Coconut-Derived, Sulfate-Free Cleansing Technology Powered by gentle coconut-based surfactants that lift away buildup & impurities while maintaining the scalps natural barrier. Sulfate-free, sodium chloride-free, & safe for daily use on keratin-treated, color-treated, dry, & textured hair types.
- Strengthens & Rebuilds with NV Complex Infusion Enriched with Keratin, Collagen & Vegetable proteins to fortify hair structure, repair damage, restore elasticity, & minimize breakage. Replenishes protein loss to improve hair resilience, smoothness, & manageability.
- Botanical Antioxidants for Scalp & Strand Protection Infused with antioxidant-rich apple, blueberry, & pomegranate extracts to defend against oxidative stress, support scalp health, protect hair color, & enhance shine & vitality. Nourishes from root to tip for visibly stronger, more radiant hair.
- Deeply Nourishing Argan Oil & Soothing Lavender Oil Argan oil, rich in vitamin E & essential fatty acids, deeply hydrates, boosts shine, & smooths rough cuticles. Lavender oil calms the scalp & provides lightweight, natural frizz control without heaviness, grease, or buildup.
- Pro-Vitamin B5 for Lasting Moisture Balance Moisture-binding pro-vitamin B5 penetrates the hair shaft to lock in hydration, soften rough textures, strengthen hair fibers, & promote healthier, shinier hair over time with continued use.
- Color-Safe, Keratin-Safe, & Frizz-Control Focused Formulated without sulfates, parabens, silicones, sodium chloride, or harsh detergents. Safe for keratin smoothing treatments, chemical services, & color-treated hair seeking hydration, strength, & frizz reduction without stripping.
- Lightweight, Silky Texture for Daily Use A luxurious, creamy formula that feels silky in the hand, spreads easily, & rinses clean without weighing hair down. Ideal for fine, medium, thick, curly, wavy, straight, & high-porosity hair types needing lightweight yet deep hydration.
- Eco-Friendly, Cruelty-Free, & Clean Packaged in recyclable PET bottles & made in the USA. 100% cruelty-free, vegan-friendly, & formulated according to clean beauty standards for a professional, sustainable choice you can trust for your hair & scalp.
- Professional Salon-Quality Hydration at Home Created by professional stylists & tested in real salons daily, Pure NV Hydrating Shampoo delivers salon-level hydration, repair, frizz control, & shine restoration in a clean, science-backed formula loved by clients & stylists alike.
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