About the product
- Volumizing Shampoo: Pure Volume Shampoo weightlessly lifts and volumizes hair without weighing hair down. Best for flat, fine hair but suitable for all hair types to protect hair color
- Lifting Formula: This lightweight volumizing formula pumps up fine, flat hair with body and movement; Wheat Protein adds volume, and Eucalyptus Leaf Extract supports hair follicles for optimal growth
- Key Benefits: Weightlessly volumizes hair, clarifying the scalp to lift at the roots; adds body and shape, and leaves hair with natural movement; best for fine, flat hair but works well for all types
- Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a lather and work down to the ends. Rinse and repeat for extra cleansing. Follow with Pure Volume Conditioner.
- Trusted by salons and professionals, Pureology\'s shampoo formulas are sulfate free, paraben free, vegan, and safe for color treated hair. Use the Pure Volume Conditioner for more volumizing benefits
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