About the product
- PURPLE SHAMPOO: This color neutralizing shampoo gently cleanses and brightens, hydrates and nourishes while toning yellow hues; the color enhancing shampoo is designed to reduce brassiness in color-treated blonde, grey and silver hair
- BRIGHT, VIBRANT TONES: Verb Purple Shampoo for brassy hair deposits a small amount of Pro-grade violet pigment into hair to keep blondes bright and reduces brassiness by 24% after just one use
- INGREDIENTS: Pro-grade violet pigment in the hydrating shampoo cancels out brassy tones; Aa Extract deeply moisturizes; Frankincense Oil smooths and nourishes; and Coconut Fatty Acids enhance softness and shine
- ONLY GOOD STUFF: This PETA-certified, paraben free, gluten free shampoo for women and men with no harmful sulfates is vegan and cruelty free; the brightening shampoo is safe for use on color treated hair
- HOW TO USE: Massage a small amount of the shampoo into wet hair, lather well and rinse thoroughly; for best results, follow the color extend shampoo with Verb Purple Mask
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